labels: hero honda, marketing - general, bajaj auto
Discounts on motorbikes from Bajaj Auto, Hero Honda news
15 October 2007
New Delhi: Looking to boost their festive sales two-wheeler leaders Bajaj Auto and Hero Honda have kicked in their festive discounts.

Bajaj Auto Ltd has reduced the price of its 100cc bike Platina by Rs4,000 just ahead of the weekend, which now brings its price to Rs29,990 (ex-showroom Delhi).

According to Bajaj Auto general manager marketing, Amit Nandi, the move was to counter competition in the segment during the festive season.

Countering price competition seems to be the flavour of the month, with Hero Honda also discounting its entry-level CD Deluxe bike by Rs2,020, in celebration of sales of 20 million units in India.

also see : Other Automotive reports

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Discounts on motorbikes from Bajaj Auto, Hero Honda