Air India still tops in brand reputation, SpiceJet next
20 Jul 2016
Despite its well-known problems on the on-time performance and staff discipline fronts, national carrier Air India tops when it comes to brand reputation, followed by low-cost carrier SpiceJet and Jet Airways.
Among the international carriers, Singapore Airlines leads the rankings, followed by Etihad and Emirates, says TRA (Trust Research Advisory) Research - BlueBytes in the 'Most reputed aviation brands 2016' report.
Other Indian carriers in the list include Indigo, and GoAir, while other international airlines include Lufthansa, British Airways and Qatar Airways.
The ranking is based on a brand's reputation with a two-pronged approach of media analysis and a survey of consumer influencers and was conducted among the 21 airline brands that have measurable media coverage and 2,500 consumers.
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