Jet Airways Konnect, JetLite to be rebranded as JetKonnect
19 March 2012
Ending customer confusion over its low-fare offerings, Jet Airways today said that as part of its strategic rebranding exercise, will consolidate its low fare service products under the JetKonnect brand from 25 March.
The airlines hopes to simplify the group's service proposition and enhance brand recall.
From 25 March the erstwhile JetLite and Jet Airways Konnect services will operate under the JetKonnect brand, enabling flyers to avail a in-flight product in the full service (Jet Airways) and low-fare (JetKonnect) categories.
However, Jet Airways (India) Limited and JetLite (India) Limited, will continue as distinct business entities operating under their own airline operating permits.
In an attempt to achieve brand consistency, JetKonnect will be the dedicated low-fare service with a mixed fleet of Boeings and ATR aircraft to operate on metro, tier II and III routes.
The aircraft will be duly painted in JetKonnect colours over time, but the cockpit and cabin crew will don the same uniform as their counterparts from Jet Airways.