Intel brings AI PCs, other AI devices and software to Las Vegas consumer electronics show
24 Jan 2025

Technology major Intel has displayed a whole new range of gadgets demonstrating real-life applications of artificial intelligence at CES-2025, the world’s biggest consumer technology show, unfolding at Las Vegas, in Nevada, US.
On display are products and devices ranging from AI PCs to new age software-defined auto-all-the-way to edge computing, that, according to Intel, are meant to help people across daily routine – from students writing their papers to consumers searching for products, diners ordering food or gamers wanting to be more creative.
Intel's technology showcase brought all of this technology to real-life use cases through demos.
Intel demonstrated how its AI Playground makes generative AI easy on Intel AI PCs using Intel Arc Graphics – showing image generation, image enhancement and AI chatbots running locally on a PC.
The AI Playground is free to download and simple to use.
The Conversational AI on display defines the future of conversational AI with Intel's voice assistant for retail and hospitality, on PCs powered by the Intel Core Ultra 200H series processor. The PC facilitates seamless interactions and intelligent responses designed to enhance customer experience.
Sodaclick exclusively uses Intel processors to create individualised large language models to implement AI for customers around the world.
Also on display are a hand-held gamer, a note-taker in class, Windows 11 with Copilot+ to write papers and email as also the new MSI Claw AI+ powered by the Intel Core Ultra series 2 processor that displays a hand-held device with a desktop-size AI chip inside.
The AI Voice Assistant on the Intel Core Ultra 200H series processor is Intel's voice assistant for retail, while a similar system helps the Australian chain Oliver's offer an efficient ordering system for both the customer and the kitchen staff.
In a blog post earlier Intel called for a more modular PC design to enhance repairability and reduce e-waste. It will also improve upgradeability and serviceability of the computer, it added.