Mobile commerce is likely to overtake computer-based e-commerce in the next few years, spurred by the continued uptrend in on-line shopping and growing use of cellular apps, says an industry report.
''It is estimated that the cellular app would develop six-fold by the top of this year to 9 billion apps,'' stated a KPMG report, adding that the nation has been the fastest-rising cellular app market in both 2014 and 2013.
India contributed to 7 per cent of the worldwide app downloads, rating fourth behind Indonesia, China and the US, the report stated.
The optimism comes as data revealed that individuals accessing the internet through their mobiles had jumped 33 per cent in 2014 to 173 million and is predicted to develop 21 per cent year on year until 2019 to the touch 457 million.
The report added that shopping tops in the use of mobile apps.
''With on-line shopping platforms seeing a powerful progress within the variety of transactions executed via cellular apps, it isn't shocking that main e-commerce portals are considering discontinuing their full-model web sites altogether to focus solely on the cellular platform,'' it said.
Mobile apps are notably seen as a big new avenue to focus on shoppers.
The report said that with a number of such avenues opening up, entrepreneurs, content material creators and advertisers are anticipated to proceed working in the direction of new and revolutionary methods to reach out to their client base.
The report indicated that in line with the development of accelerating cellular app utilization, there has been a substantial reduction in the utilization of on-deck providers which can as well be instantly accessed through the handset.
However, regardless of progress within the variety of apps developed and downloaded, corporations are finding it difficult to move customers to go for paid variations.
This has been an essential problem, stated the report. ''As much lot as 90 per cent of the apps downloaded in the nation are free,'' says the report, adding that almost 98 per cent of Google Play's international income from apps and video games is coming from the 'freemium' apps, which permit free entry for restricted providers or a 'lite' model of the app.
Users have to pay for extra providers or a premium model.