seemingly the flavour of the season at the world''s financial capital, New York.
four-day celebration, branded as "Incredible India @60", hails the 60th
anniversary of Independence of the world''s largest democracy. The event was kicked
off in New York over the weekend.
blitz features billboards, ads on buses, and a mammoth display on the Nasdaq semi-circle
facade in Times Square.
is an endeavour to create awareness and build a brand of vibrant India,"
said Sunil Bharti Mittal, chairman of the Bharti Group and president of the Confederation
of Indian Industry (CII), which is the co-organiser of the event along with the
ministry of tourism.
of world leading corporate houses are expected to participate in the programme.
On the co-organisation of the event, Mittal said, "This is another example
of public-private partnership helping in building a nation."
lot more than that. In the past, India was always trying not to lose. Now, we''re
telling the world India is here to win. We''re trying to change the mindset here,"
high-decibel campaign orchestrated by the tourism ministry and CII that began
on Sunday 23 September and will go on till Thursday.
Yorkers and visitors to the Big Apple can choose from a mix of events including
a potpourri of culture and business.
events include a repertoire of Indian music, including performances by Ustad Amjad
Ali Khan, Colonial Cousins and Remo; dance recitals by performers from across
India; Bollywood-inspired shows led by Saroj Khan; food festivals, and fashion
shows by Indian designers like Ritu Kumar and Wendell Rodrigues.
the festivities are conferences sprinkled across the day, which attempt to let
the world know why India is a great place to invest in.
first event rings in on Monday with Ratan Tata leading a group of Indian CEOs
into meetings with their American counterparts, to explore possible areas of collaboration
between Indian and American companies, and would preside over a meeting of the
Indo-US CEO Council to be held in New York.
next few days will see seven ministers and 30 CEOs from India, mingle with the
crème-de-la-crème of American business and policy makers, participating
in 41 events, 13 conferences, nine cultural performances, three dinners and seven
receptions, according to Nilekani.
overseas affairs minister Vayalar Ravi inaugurated the campaign, stepping in for
external affairs minister Pranab Mukherjee who was held up at the UN meet.
scale of the campaign is unprecedented, and this message is simple - "experience
India", says Nandan Nilekani. He added that India has come of age, and is
today the fastest-growing free market economy, with a 9.4 per cent GDP growth,
$475 million worth investments in infrastructure, with a young workforce of over
500 million people, and is the fastest growing telecom market in the world.
of the government, captains of industry, and cultural icons showcasing India''s
best are scheduled to leave New York wanting for more by the time the even concludes
to cost around $10 million, half the event''s cost will be borne by the Indian
government, with the other half shared by corporate houses, Nilekani disclosed.
The event is
to heighten awareness about the changing face of India, rather than pull foreign
investment in to the country.
campaign is timed to coincide with a session of the UN General Assembly in New
York this week.
are spread all over New York, though Bryant Park, Pier Sixty, Lincoln Center,
and South Street Seaport would host the lion''s share of them.
a 150 artists are travelling to New York to perform a series of cultural shows,
folk dance and music, classical dance and music and contemporary dances from India
films. Also in attendance are some 2o of India''s best chefs for the food festival
at South Street Seaport, flown in by the Tourism Ministry in association with
the hospitality industry
National Geographic Channel will also host a photographic exhibition entitled
''''Incredible India by Steve McCurry.''''