tender-coconut water is all set to replace Pepsi and Coke
in Kerala. The ready-to-drink tender coconut water, Elaneer,
manufactured by Miracle Food Processors, at Perinthalmanna
near here, has become an instant hit in both the domestic
and foreign markets.
by the enthusiastic reception for its products, the company
is planning to go full steam by installing tender-coconut
water vending machines all over the country. Miracle Foods
managing director P P Ahammed Kutty says the sales of
packaged tender-coconut water has increased by over 100
per cent during the last two months following the Coke
controversy, taking the monthly sales figures to Rs 12
far 50 tender-coconut water vending machines have been
installed in Bangalore, Chennai and Hyderabad, besides
various places in Kerala. They have been installed in
the Food World chain in hospitals, including one at the
PVS Hospital, Kozhikode. Kutty says the company is planning
to install 3,000 tender-coconut water vending machines
all over India in the next three years.
company''s packaged tender coconut water has got a warm
reception in the United Arab Emirates and other Gulf countries.
Kutty says vending machines will be installed at the holy
places of Mecca and Madina before the commencement of
this year''s Haj pilgrimage. The company is already exporting
products worth Rs 6 lakh per month to Gulf countries.
Elaneer is priced at Rs 20 for 500ml bottle, Rs 15 (200ml)
and Rs 12 for 250ml pouches. With the installation of
the dispensing machines it will be possible to make available
tender-coconut water at Rs 5 per glass as the vending
machines will help save the cost of packaging. Kutty says
his company will be able to process 1.5-lakh tender-coconuts
means the coconut farmers in the nearby areas can have
an assured price of Rs 5.50 per coconut. Already the company
is procuring 50,000 tender-coconuts daily from nearby
small-scale farmers. Kutty says the company has plans
to open Elaneer parlours in the metros, apart from encouraging
entrepreneurs to install coconut water vending machines
as it is a promising self-employment opportunity.
in 1996 at Perinthalmanna in a tie-up with Germany-based
Winter-Umwelttechnik, Miracle Food Processors was the
first in the country to manufacture coconut water concentrate
using spray evaporation and reverse osmosis technology.
the technology, the coconut water could be preserved in
a concentrate form without altering its taste, colour
and flavour and could be used later as tender-coconut
water just by adding water into it. The company also has
plans to start a joint venture manufacturing facility
in Sri Lanka apart from starting new plants at Thiruvananthapuram
says the recent business enquiry he got from the US soft
drink giant Tropicana for manufacturing a sports drink
based on tender-coconut water has been kept in abeyance
due to limitations in processing capacity. "The American
firm had a requirement of 6,000 tonnes of processed coconut
water per year that will need 10 lakh tender coconuts,
which is difficult to procure from the state."