Tourists visiting London can place an almost century-old shopper''s paradise
on their itinerary. Launching "The Wonder Room", the venerable Selfridges
has now created what the company claims to be London''s ultimate jewellery, watches
and luxury gift destination, on the ground floor of its Oxford Street.
biggest in-store project the retailer has undertaken yet, The Wonder Room covers
19,000 sq ft of retail space, at a project cost of around £10 million. It
will offer customers a unique mix of products, in an imaginative setting that
will highlight the scale, magnificence and character of the original neo-classical
luxury brands, some new to Selfridges, like Hermes and Tiffany & Co. and Chanel
are housed in an "arcade" of boutiques that run the perimeter of the
In May 2007, The Wonder Bar was opened as a new wine and champagne
destination for anything from a bottle for supper to stocking a cellar that opened
ahead of the entire The Wonder Room.
The Wonder Bar, situated on a mezzanine, customers are able to relax, watch others
and taste an unprecedented choice of fine wines supplied by the latest technology
- a wine "jukebox".
that''s not all
it has 20 restaurants, bars and cafés, as well as a
fantastic Food Hall, home to the famous "most expensive sandwich in the world".
The Wonder Room''s chief executive, Paul Kelly, "This spectacular development
has positioned us on the world retail stage as the top luxury destination for
UK and international customers."
Weston, creative director, says, "This extraordinary, vibrant new space with
its unique product mix will create a charismatic shopping experience, whether
you buy a single glass of wine or a dazzling diamond necklace."
Parry Architects are the retailer''s partner for the restoration of the exteriors
of the landmark building that houses The Wonder Room.
only do the windows on Oxford Street opened to the street allowing views and daylight
into the store, new awnings and beautifully crated metalwork also restore grace
and elegance to the windows and entrance.
of the world''s prime shopping venues, Selfridges & Co was opened for business
in March1909 by Gordon Selfridge, an entrepreneur and retail innovator from Chicago.
It is the biggest store on Oxford Street, London, covering 6,50,000 square feet
of retail space, with a treasure trove of contrasts that make it an inspiring
place to shop. As visitors would probably testify, it''s hard to imagine anything