Birla, JK insurance arms team up

New Delhi: Birla Sun Life Insurance and JK Insurance Services have announced their intent to work together and to distribute Birla Sun Life Insurance products.

J K Insurance is entering to sell insurance products, and will act as a corporate agent for Birla Sun Life. In the initial phase, JK Insurance will commence operations in Delhi and Chennai. Training of the first batch of 15 people is complete and other training exercises are under way. Having commenced operations in Delhi and Chennai, the company is setting up kiosks at different factories across the country shortly.

Birla Sun Life has also opened branches in Noida and Gurgaon. With this, it becomes the first private sector insurance player to have three branches in and around Delhi. "In our endeavour to increase the national distribution of our complete range of insurance solutions and products, we are pleased to partner with JK Insurance, says Birla Sun Life Insurance CEO Nani Javeri.

Speaking on the occasion, Surendra Malhotra, director in-charge of JK Insurance Services, said: "We believe in constantly seeking new business avenues. By making a foray into the insurance sector, we are entering a new and growing field, where synergies of a very large network of associates both in urban and rural areas will add value to this business."