Jio Platforms, Meta collaborate to launch JioMart on WhatsApp

Social media bellwether Meta and Jio Platforms on Friday announced the launch of the first ever end-to-end shopping experience on WhatsApp, where consumers can shop from JioMart right within their WhatsApp chat. 

A global first, JioMart on WhatsApp will enable users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalogue, add items to cart, and make the payment to complete the purchase – all without leaving the WhatsApp chat.
"Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp - people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come," Mark Zuckerberg, founder and CEO, Meta, said in a Facebook post. 
“The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians,” Mukesh Ambani, chairman and managing director, Reliance Industries, said. 
The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways and fuel economic growth in the country, says an RIL release.
The JioMart on WhatsApp experience will revolutionize the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience.
Consumers can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number (+917977079770) on WhatsApp.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Reliance Retail Ventures Limited (RRVL), a subsidiary of Reliance Industries Ltd and the holding company of all retail companies under the RIL group, reported a consolidated turnover of Rs199,704 crore ($ 26.3 billion) and a net profit of Rs7,055 crore ($931 million) for the year ended 31 March 2022.
RRVL, is the largest and the most profitable retailer in India with the widest reach. It is ranked 56th in the list of Top Global Retailers and is the only Indian Retailer to be featured in the Top 100.