Philips introduces an advanced decorative home lighting collection

Philips Electronics India Ltd., yesterday unveiled an advanced decorative home lighting collection.

The launch is in line with Philips' strategy to further expand its product portfolio by introducing relevant offerings in the emerging markets.

Philips acquired Partners in Lighting International (PLI), a leading European manufacturer of home luminaires in 2006. This brought together a company that knew the consumer luminaires market with a high innovation rate and broad product portfolio, with Philips, providing the brand, technology innovations and infrastructure for further growth.

The home decorative lighting market in India is estimated to be growing at a healthy 25-per cent per annum. The market is currently inundated with unbranded cheap imports that do not always satisfy energy efficiency and safety norms. Philips plans to differentiate its offerings through innovation in design, energy efficiency and application of its global lighting application expertise.

Commenting on the launch, Murali Sivaraman, CEO, Philips Electronics India Ltd. said, ''Being a market leader, Philips has always been innovative with its offerings. We identified a potential market in a growing segment of discerning Indian consumers who are looking for aesthetic energy efficient lifestyle lighting solutions. The launch of home decorative lighting range is a strategic move for Philips as it allows us to participate in a new promising area of lifestyle lighting solutions.''

Mathew Job, senior marketing director, lighting sector, Philips Electronics India Ltd. said, ''Philips is currently in the process of setting up an entirely new pan-India distribution network which specializes in decorative lighting. This is a new channel network which will principally drive the home decorative lighting category for Philips in India. To begin with, we plan to bring top 35 cities within our distribution footprint by end 2009.''

Philips will make substantial marketing investments in creation of 'Light Lounges' - experience centers that will provide the consumers with a unique 'see, touch and feel' experience. Additionally, well-trained 'Home design experts' will aid the consumers in making the right choice for their homes.