labels: Brand Dossier, Marketing
Nokia launches new GPS enabled handset news
21 December 2007

New Delhi: Nokia announced the launch of a new handset enabled with GPS and navigation functionality. The new handset is poised to cash-in on the $30 billion Global Positioning System (GPS) market.
Nokia's 6110 Navigator is priced at Rs20,869, and would be available across the Indian market by the end of the year, according to a company statement. Other GPS enabled phones from Nokia's stable include the N-series models such as N95, N95 8GB, N82 and the E-series E90.
The features of the new handset include integrated maps, and routing and navigation that is available at the click of the one-touch navigator key. Reports indicate that global shipments of handsets equipped with GPS are expected to more than quadruple by 2011.

The Nokia 6110 comes pre-installed with maps of eight Indian cities, which include Delhi & the NCR, Jaipur, Ahmedabad, Pune, Mumbai, Chennai, Bangalore and Hyderabad. Additionally, users have the option to download maps of over 150 countries.
According to Nokia's director for marketing in India, Devinder Kishore, maps and navigation would soon be a standard feature in a number of Nokia mobile devices, with the navigation industry converging towards an internet-driven experience. According to Kishore, navigation is a key driver in the company's vision of combining the internet with mobility.

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Nokia launches new GPS enabled handset