Ford's fantastic five
Our Corporate Bureau
28 January 2008
More recognition came Ford Mondeo's way from another trusted industry publication preceded by What car? and Top Gear awards success.
At the 2008 BusinessCar awards, Mondeo won more accolades, along with Ford's popular and dynamic MPV duo which were also recognised.
The five categories were:
- Business car of the year - Ford Mondeo (The main award and a category containing all 2007's new models)
- Upper medium car of the year - Ford Mondeo
- Estate car of the year - Ford Mondeo
- Mini-MPV of the year - Ford S-MAX
- MPV of the year - Ford Galaxy
Readers of BusinessCar magazine, website and email newsletters as well as the people using the vehicles on a daily basis, who are thoroughly aware of the cars' virtues voted for the awards.
BusinessCar editor-in-Chief Tristan Young, said, "Ford's huge success in the 2008 BusinessCar awards illustrates the brand's progress in producing attractive and desirable cars that still make good business sense. Crowning the Mondeo as business car of the year shows how the new model's quality and desirability has struck a chord with the business community. It's a very deserving winner of this prestigious award, which is decided by the people using the products for business on a daily basis."
While receiving the awards, Kevin Griffin, fleet director, Ford, UK, said, "New Mondeo gathered a lot of attention when it was launched last year, and we're delighted with the sales figures. Fleet customers often put huge demands on their vehicles and, as this recognition proves, Mondeo is more than up to the job.
"As well as being spacious, refined, affordable to buy, lease and run, the Mondeo is also desirable. This is a car people can choose with their heart and head, and in today's market that's very important.
"Of course our two MPVs also deserve recognition. Both S-MAX and Galaxy are flexible seven seaters that are great to drive. Factor in their five-star Euro NCAP safety ratings and it's not difficult to identify the reasons behind their popularity."