Fiat India increases focus overseas with Linea exports to Sri Lanka

Fiat India today said it would start selling its Linea sedan in Sri Lanka from tomorrow as the carmaker looks overseas to push sales.

"Fiat India Automobiles Ltd today announced its intent to increase its focus on exports, under which they have exported the Fiat Linea to Sri Lanka. In Sri Lanka, the inauguration is set for September 29, 2011," the company said in a statement.

Fiat has appointed Speed Italia as its distributor for the Sri Lankan market, the company said.

The first batch of cars for export to the island nation would comprise 72 units, of which 50 would be allotted to Sri Lankan Air Force officials at the time of the inauguration.

According to Fiat India chief executive officer, Rajeev Kapoor, exports of the Linea to Sri Lanka would play a significant role in reaching out to the international markets and establishing the company's presence globally.

Linea exports to Sri Lanka would be a step toward reaffirming the company's position as an international auto giant, he added.