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Idea takes its Use Mobile, Save Paper' campaign to Barista, Café Coffee Day news
16 February 2010

Taking its 'Use Mobile, Save Paper' campaign further, Aditya Birla Group's telecom arm, Idea Cellular, has entered into a deal with the two coffee chains, Barista and Café Coffee Day, to spread its 'green' campaign through a unique mobile application that will allow people to download the menu card and bill on their mobile phones, eliminating paper-based menus and bills.

Visitors to these coffee outlets can access mobile application through a simple download on their phones, browse through the menu, and choose what they want to order. They can view their order summary and the bill amount on their mobile screens. They will also get a message of the Use Mobile, Save Paper campaign.

Over 90 Barista outlets in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad and Pune; and 75 Cafe Coffee Day outlets in Delhi, Mumbai and Bangalore will promote Idea's 'Use Mobile, Save Paper' campaign by demonstrating to the youth of the country that the mobile phone applications can be effectively utilized to undertake large number of day-to-day activities, thereby saving tonnes of paper everyday.

 The new Idea campaign showcases how the mobile phone can be used as an efficient tool to read daily newspapers generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.

This green initiative was kicked-off on the occasion of Valentine's Day on 14 February, and will continue for at least two weeks to connect with large number of people who frequent coffee joints, and engage them in the Green awareness campaign.

Every day millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation and Idea says this is one simple idea to save paper by using the mobile phone efficiently for day to day communications (See: Environment' is Idea Cellular's next big idea)





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Idea takes its Use Mobile, Save Paper' campaign to Barista, Café Coffee Day