Firms/companies
BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective
16 Jul 2012
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. By Hannah Kimuyu, director of paid media at independent specialist SEO and PPC consulting and technology firm, Greenlight
GSK to close Human Genome Sciences acquisition with $2.8-bn revised offer: report
16 Jul 2012
GlaxoSmithKline is close to acquiring Human Genome Sciences for about $2.8 billion, two months after it went hostile with its $2.59-billion bid for the US biopharmaceutical firm
GSK to close Human Genome Sciences acquisition with $2.8-bn revised offer: report
16 Jul 2012
GlaxoSmithKline is close to acquiring Human Genome Sciences for about $2.8 billion, two months after it went hostile with its $2.59-billion bid for the US biopharmaceutical firm
ArcelorMittal preparing for massive job cuts in Europe
14 Jul 2012
ArcelorMittal, the world’s largest steelmaker is readying plans for thousands of job cuts in Europe due to the continuing economic turbulence in the continent
Unknown hacker group leaks 4.5 lakh Yahoo passwords
13 Jul 2012
Yahoo said that the compromised data is old and less than 5 per cent or under 22,500 users are affected by the hack
TCS Q1 net profit vaults 37 per cent to Rs4,077 crore
12 Jul 2012
TCS has reported a broad-based growth with increase in revenue flows from across all industry segments led by retail, telecom and BFSI
TCS Q1 net profit vaults 37 per cent to Rs4,077 crore
12 Jul 2012
TCS has reported a broad-based growth with increase in revenue flows from across all industry segments led by retail, telecom and BFSI
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Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
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US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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