Firms/companies
BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective
16 Jul 2012
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. By Hannah Kimuyu, director of paid media at independent specialist SEO and PPC consulting and technology firm, Greenlight
GSK to close Human Genome Sciences acquisition with $2.8-bn revised offer: report
16 Jul 2012
GlaxoSmithKline is close to acquiring Human Genome Sciences for about $2.8 billion, two months after it went hostile with its $2.59-billion bid for the US biopharmaceutical firm
GSK to close Human Genome Sciences acquisition with $2.8-bn revised offer: report
16 Jul 2012
GlaxoSmithKline is close to acquiring Human Genome Sciences for about $2.8 billion, two months after it went hostile with its $2.59-billion bid for the US biopharmaceutical firm
ArcelorMittal preparing for massive job cuts in Europe
14 Jul 2012
ArcelorMittal, the world’s largest steelmaker is readying plans for thousands of job cuts in Europe due to the continuing economic turbulence in the continent
Unknown hacker group leaks 4.5 lakh Yahoo passwords
13 Jul 2012
Yahoo said that the compromised data is old and less than 5 per cent or under 22,500 users are affected by the hack
TCS Q1 net profit vaults 37 per cent to Rs4,077 crore
12 Jul 2012
TCS has reported a broad-based growth with increase in revenue flows from across all industry segments led by retail, telecom and BFSI
TCS Q1 net profit vaults 37 per cent to Rs4,077 crore
12 Jul 2012
TCS has reported a broad-based growth with increase in revenue flows from across all industry segments led by retail, telecom and BFSI
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