In a bid to compete with rising competition that has eaten into its market share, Maruti Suzuki is set to invest more than Rs300 crore on its advertising and marketing needs this fiscal.
Increasing brand presence by launching new models across segments is also on the agenda for India's largest passenger car maker.
Maruti estimates the domestic car market to double itself in the coming five years and hence the product expansions. The company plans to roll out more models this year as compared to 2009-10, Shashank Srivastava, chief general manager, marketing, Maruti Suzuki, India told Financial Express.
Srivastava also refuted claims that Maruti had lost market share, adding that the company's share is upward of 50 per cent in the A and B segment.
Maruti Suzuki will be rolling out a new ad campaign for its A-star brand, as per an official communiqué.
The company has a portfolio of 13 brands and over 150 variants across Maruti 800, Omni, international brands Alto, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire and the newest entrant Eeco.