Marketing & Advertising
Coke ventures into alcohol-based drink in Japan
30 May 2018
Four types of consumers who buy fake goods
27 Apr 2018
Are millennials taking over the supply chain?
17 Apr 2018
Google’s YouTube under fire for mining data, aiming ads at under-13 kids
10 Apr 2018
A coalition of US child advocacy and privacy groups has filed a complaint alleging that Google’s YouTube collects personal information on children under 13 and runs ads specifically aimed at them
UK advertising regulator slams Amazon for ‘misleading’ price comparisons
05 Apr 2018
The UK's Advertising Standards Authority lashed out at Amazon for 'misleading' price comparisons on its website
Raising transparency in the online advertising ecosystem
17 Mar 2018
The online advertising business, led by companies like Google or Facebook, generated over $200 billion revenue in 2017, with an inter-annual growth over 15 per cent. This online advertising explosion is raising serious data privacy concerns