Australian Defence arm ropes in Y&R as digital agency
23 Aug 2010
Following a multi-agency pitch, Y&R Brands - George Patterson Y&R and digital arm Wunderman have bagged the digital duties for Australian Defence Force's recruiting arm.
Visual Jazz was the incumbent agency for the account.
The two Y&R Brands will be responsible for providing support and maintenance to the defence arm's websites, create flash-based games with multi-player and live chat features for applications and web-based film content.
George Patterson Y&R had retained the creative duties for the Australian Defence Force in June.