Roncoroni joins CustomerAsset board

Bangalore: Simon Roncoroni, one of the worlds leading authorities on the call centre industry, has joined the board of CustomerAsset, a leading global contact centre services company. Roncoroni has held senior-level positions, including that of marketing director of British Telecoms Telephone Marketing Services. Roncoroni has several decades of experience in the industry, having laid the foundation for some of the leading call centre consulting services in the UK.

He was actively involved in the formation of UKs first telemarketing agency Donnelley Telemarketing in 1980. In 1983, he left to become the marketing director of British Telecoms Telephone Marketing Services. This became the largest service bureau in Europe, and by 1987 it had about 900 employees.

In 1989, Roncoroni founded the L&R Group, a highly successful consulting business involved in a number of seminal projects. In 1997, he sold the L&R Group to SITEL Corporation, the worlds largest outsourcing company for call-centres, where he became the head of consulting operations for Europe. In 2000, he left SITEL to form SRC, a consulting business specialising in call-centres, where he works with a number of major corporations and new economy companies.

Roncoroni was the first recipient of the Educator of the Year Award in the UK in 1996, in recognition of the time and effort that he invested in training and developing managers of the future. He is a frequent speaker at conferences and contributes to international journals. He is a member of the Standards Board for the Call Centre Association, UK, and a fellow of the Institute of Direct Marketing.

Speaking on the appointment of Roncoroni, CustomerAsset CEO K Ganesh says, "We believe Roncoronis experience will play a critical role in enhancing the quality of CustomerAssets service delivery, as we progress towards our goal of being among the worldwide leaders in the contact-centre services space."

Says Roncoroni: "The potential for call centre services in India is very high due to the presence of cost-effective quality resources, combined with a technology infrastructure that is on par with global standards. There are a few companies in India that have the potential to become reputed global leaders in the industry CustomerAsset is one of them. I look forward to consulting them in the years ahead."