labels: hutchison essar, vodafone
It''s a dog''s life: Hutch''s pug survives, the brand goes news
19 September 2007

New Delhi: Finally, Hutch is now, officially, Vodafone-Essar. The brand migration from Hutch to Vodafone was completed on Wednesday, with the pug that endeared the mobile company to the hearts of its consumer, having survived the re-branding exercise as its brand ambassador.

India is now the 26th country where Vodafone has operations. Vodafone operates across five continents, with 40 partner networks, serving over 200 million customers worldwide.

According to a Vodafone-Essar statement, the re-branding marks a significant chapter for Vodafone in its evolution as a dynamic and ever-growing brand.

The brand change will happen over the next few weeks, and will be unveiled nationally through a high profile campaign that will span all important media formats.

According to Asim Ghosh, managing director, Vodafone-Essar, "We''ve had a great innings as Hutch in India, and today marks a new beginning for us. Not as a departure from the fundamentals that created Hutch, but an acceleration into the future with Vodafone''s global expertise."

Company Marketing and New Business Director Harit Nagpal termed the transition as probably the largest ever undertaken in the country, saying that the exercise is even larger than Hutch''s own previous brand transitions. The brand touches over 35 million customers, across 400,000 shops and a few thousand of employees of the company as well as that of its business associates.

With the pug surviving, what remains to be seen, how the old dog now learns new tricks.


also see : Other reports on Advertising/Branding

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It''s a dog''s life: Hutch''s pug survives, the brand goes