Systems Ltd has unveiled a new brand signature to better
highlight its strategic business focus. The new brand
signature introduces an ellipsis followed by the three
italicised words, Powering the ROC. The company
says that its new brand signature illustrates its solution
focus in helping telecom operators establish the 'revenue
operations centre (ROC). The combination of the ellipsis
and italics denote a sense of urgency and forward motion,
emphasising the company's recognition of the criticality
of the ROC to an operator's business.
an intensely competitive environment and under incessant
pressure to increase average revenue per user and average
margin per user, operators are seeking breakthrough
business practices to ensure sustained, profitable growth.
Operators are realising that in addition to acquiring
new subscribers and offering new services, it is important
to ensure that all accrued revenue from existing subscribers
for the services used, is captured and realised. It
is in this context that operators are increasingly turning
to the idea of revenue maximisation.
maximisation is the business practices of continual
optimisation of the revenue chain to increase revenue
realised and reduce costs incurred. Subex says that
it envisions ROC as a centralised and integrated operational
infrastructure to monitor, control and assure the integrity
of the revenue chain.
Jerry Lucas, a thought-leader in telecommunications,
in his column in Billing World & OSS1 magazine
calls Subex's ROC as being "really on the mark."
A recent Frost & Sullivan report suggests it as
"an innovative approach to this key problem being
experienced by the telcos".
to Subash Menon, president & CEO, Subex System,
"Subex has always been a thought leader in its
chosen space and the new brand signature clearly articulates
our vision of future. In search for better control over
their revenue chain, operators have gone through assorted
stages including ad-hoc, undefined processes to recognition
of revenue maximization as an integrated organisational
process. As operators seek to establish the ROC, Subex
is well positioned to be their partner through its integrated
suite of best-of-class solutions".