turnover Raj Television Network Limited will soon start producing Tamil movies.
The company is chalking
out its plans in this connection and the movie shooting is expected to start sometime
Raj Television, which owns satellite television channels like Raj TV, Raj Digital
Plus, Raj Musix and Raj News - the last two are to be officially launched soon-
the movie production plan is sort of a backward integration.
about the company''s movie plans M Ravindran, director (programming and technical)
says, "We are cautious in our movie plans. We would like to cast only the
leading actors in our movie."
further he says, a Tamil movie with leading actors would cost around Rs7 crore
and could be sold for Rs10-11 crore.
about the logic for the television channel company to get into movie production,
he responds, "The general entertainment television channel market is becoming
very competitive. Getting the movie rights for satellite transmission is becoming
very difficult. With our own production we can beef up our content library and
also see higher revenues."
to him, the Raj Television group owns satellite rights for 2,900 Tamil movies.
the company is shoring up its core business viz the television channels by launching
new ones. Next month it will launch two new channels - a 24 hours Tamil news channel
and a music channel.
to go on air will be the Raj News Tamil. As per the plans the company will launch
the channel on 14, November 2007 and Raj Musix will follow it on 23 November 2007.
Raj Television the news channel will not require much capital expenditure, as
the company would leverage its existing infrastructure. The only major expenditure
head for the news channel will be the human resources.
to Lalit Kumar Mohanty, company secretary, the company has budgeted around Rs25
lakh per annum towards human resource cost for the news channel.
is hopes the news channel would get the company between Rs3-4 crore net of all
expenses per year.
are spread all over the world and our channels are beamed across the globe. The
news channel is a free to air channel and we are confident of achieving our revenue
targets," says a confident Ravindran.
news channel will be the second pure play Tamil news channel, the first only being
Sun News belonging to Sun Network. Interesting the market is getting heated with
the imminent entry of Jaya TV with its own 24 hours Tamil news channel sometime
early next year.
to Ravindran, the company is going slow on its direct-to-home (DTH) telecast plans.
"We are now talking with Sun DTH to telecast our channels."
the current fiscal the company is targeting revenues of Rs60-65 crore.