New
Delhi: The poor market response to the conditional
access system (CAS) for which viewers must
access free-to-air and pay channels through a set-top
box had led to differences among broadcasters, cable
operators and multi-system operators (MSOs).
Following
this the Trai has called a meeting on April 5 to resolve
these differences.
Broadcasters
and cable operators want the government to allow a
voluntary extension of CAS to other parts of Delhi,
Mumbai, Kolkata and Chennai (CAS was made mandatory
in designated areas of these cities from January this
year).
The
MSOs which own the cable infrastructure and
have cable operators as franchisees want CAS
to be expanded by administrative fiat and made mandatory.
The
meeting also takes place against the backdrop of mandatory
enforcement of CAS in Bhubaneshwar, Ahmedabad, Hyderabad
and Bhopal which has made the cable industry
even unhappier.
Broadcasters
like Star, Zee and Sony have suffered a dip in the
ratings of their popular shows in CAS areas, resulting
in advertisers asking for discounts on advertising
spots. This is forcing them to support voluntary CAS
expansion, though they were champions of mandatory
imposition earlier.
The
MSOs say broadcasters don''t have compelling content
for people to justify paying to watch these channels,
which is why they have floated the idea of making
CAS voluntary.
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