India PC market fell 5.9 per cent in the third quarter of 2012

The combined desk-based and mobile personal computer market in India fell 5.9 per cent to 2.9 million units in the third quarter of 2012, compared with the same period a year ago, with Lenovo retaining its number one position.

''Consumers accounted for 47 per cent of the total PC sales in the third quarter of 2012 compared to 55 per cent in the third quarter of 2011,'' said Vishal Tripathi, principal research analyst at Gartner.

''This emphasises the fact that despite the festive season and availability of various end user schemes on PCs, the market was impacted by high inflation, global economic uncertainty and limited share of wallet as consumers preferred to spend on other consumer durables,'' Tripathi added.

Execution of the Tamil Nadu government order, and a strong increase in the consumer space helped Lenovo retain the top ranking during the third quarter of 2012.

HP's PC shipment grew 10 per cent, while Dell sales declined 22 per cent compared to the third quarter of 2011. Multinational brands contributed to more than half of the total PC shipments in the first quarter of 2012, with shipments from Acer, Dell, HP and Lenovo representing 60.6 per cent of the market.

Local vendor HCL's PC market share dropped to 3.4 per cent in the third quarter of 2012, as it experienced a 43 per cent year-on-year decline from the third quarter of 2011.

White boxes (including parallel import), which accounted for 47 per cent of the overall desktop market, declined 35 per cent in the third quarter of 2012 compared to the same period last year. Mobile PCs, with a 23 per cent year-on-year increase, helped drive overall market growth.

India PC Market Share Estimates for Third Quarter of 2012 (Percentage of Shipments)

Vendors
3Q12 Market Share (%)
3Q11 Market Share (%)
Lenovo
17.0
12.1
Acer
15.7
10.8
HP
15.5
13.3
Dell
12.4
15.0
HCL
3.4
5.6
Others
36.0
43.2
Total
100.0
100.0
Gartner (November 2012)