India PC market grew 6.6 percent in the first quarter of 2012

The combined desk-based and mobile personal computer (PC) market in India totalled nearly 2.8 million units in the first quarter of 2012, a 6.6 per cent increase over the first quarter of 2011, according to study by global research firm Gartner Inc.

''Consumer buying accounted for 47 per cent of total PC sales in the first quarter of 2012, which is down 3 per cent from the fourth quarter of 2011,'' said Vishal Tripathi, principal research analyst at Gartner.
 
''This underlies the fact that high inflation and increased prices have forced users to either prolong the life of their devices or postpone their purchase decision. The increase in excise and import duties also played a part in the decision for postponement.

The delay in rate contract from Directorate General of Supplies & Disposals did not help market growth,'' he added.

White boxes (including parallel import), which accounted for 45 per cent of the overall desktop market, declined 20 per cent in the first quarter of 2012 in comparison to the first quarter of 2011. Mobile PCs, with a 27 per cent increase from the first quarter of 2011, helped drive overall market growth.
 
The partial execution of the Tamil Nadu government order helped Lenovo's PC shipments grow 64 per cent and reach the No 1 position in the first quarter of 2012.
 
HP's PC shipment grew 21 per cent, whereas Dell's declined 11 per cent in compared to the first quarter of 2011.
 
Multinational brands contributed to more than half of the total PC shipments in the first quarter of 2012, with shipments from Acer, Dell, HP and Lenovo, the top 4 vendors, representing 54.5 per cent of the market.
 
Local vendor HCL's PC market share dropped to 5.8 per cent in the first quarter of 2012, as it experienced a 13 per cent year-on-year decline from the first quarter of 2011.

Table 1India PC Market Share Estimates for First Quarter of 2012 (Percentage of Shipments)

Vendors
1Q12 Market Share (%)
1Q11 Market Share (%)
Lenovo
14.9
9.7
Dell
14.0
16.7
HP
13.7
12.1
Acer
11.9
11.9
HCL
5.8
7.1
Others
39.7
42.5
Total
100.0
100.0
Gartner (May 2012)