More reports on: Brand Dossier, Advertising / branding
Burger King reopens at Amsterdam airport news
08 October 2009

Burger King Corp will be reopening its new 20/20 restaurant design at Schiphol Airport in Amsterdam. BKC Chairman and CEO John Chidsey announced a number of aggressive brand initiatives that will continue to propel the brand's business forward. 

On the revamp menu are most its 12,000 restaurants which will now showcase its 'Home of the Whopper' theme.

Another plan is to put in place Duke Flexible broilers in all restaurants by early next year. The revamped locations have seen a sales jump of 12 to 15 per cent.

The new designs will include text and graphics revolving around flame broiling used in making burgers.

''As we continue to grow and strengthen the brand worldwide, this new restaurant design exemplifies our vision for the brand's future and reinforces our goal of delivering superior products and positive guest experiences,'' Chidsey said. ''Burger King has long been a destination for flame-broiled burgers, and the 20/20 design takes this distinction a step further by creating an exceptional and memorable dining environment that builds on our signature assets.''

The highest-grossing Burger King restaurant in the world, located in Amsterdam's Schiphol Airport, is one of the most recent restaurants to undergo the 20/20 design transformation. Centered in a thriving international hub, this location generates more than $12.5 million in annual sales.


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Burger King reopens at Amsterdam airport