Bubbaloo launches 'Bubbaloo Blueberry' bublegum in India
30 Jul 2008
Mumbai: Bubbaloo, one of the world's leading bubble gum brands, is planning to gain a stong foothold in the Indian bubblegum category with the launch of an exciting new variant Bubbaloo Blueberry.
The new variant will offer a mouth watering and fun filled 'Colour your Tongue' experience to bubble gum lovers in India in a first-of-its-kind innovation in the Indian bubble gum category.
Bubbaloo Blueberry will be supported by a whacky advertising campaign. The campaign created by Contract Advertising will communicate the core message 'Bubbaloo Blueberry colours your tongue with which you can have lots of fun.
A television commercial will be on air across channels. Popular children magazines like Chandamama and Bal Bhaskar will feature 'Go Blue with Bubbaloo' contests. The contest will invite readers to take their own pictures in a whacky manner and send it back to the address given. The wackiest ones will win prizes and their photographs will get published in the magazines. The product will be splashed on the internet space with a strong presence on the popular websites in India.
Bubbaloo is an innovative centre-filled bubble gum with a burst of liquid flavours. It is also available in two other exciting flavours - Strawberry and Mixed Fruit and is priced at Rs1 per unit. Bubbaloo offers the fun experience of juice that fills the mouth when one bites into it.
