Chennai: With Australian apples finding favour
with the Indian consumer''s palate, the Australian government
has decided to promote the second phase of its strategy
push up the export of its fruit basket to India.
Australian government is in the process of talking with
Indian businesses to set up a chain of cold storages in
the major cities. Deals with three Indian businesses,
SFC Marketing Pvt Ltd, Chennai, Euro Fruits, Mumbai, and
Indraprastha, New Delhi, have been concluded. The Aussies
also plan to tie-up with a couple of Indian growers and
transfer fruit farming technologies to them.
to P S Krishnan, head, South India, Australian Trade Commission,
the Australian government follows a four-pronged strategy.
The first is to export the produce to India and trade.
Based on the consumer response, it will be followed by
(a) setting up marketing / distribution network (b) establishing
joint ventures and technical collaborations in India and
(c) setting up manufacturing operations.
have launched a ''national food industry strategy'' for
India investing around Rs50 million. The idea is to take
the Australian food and beverage exports to India to A$250
million (Rs836.25 crore) over the next five years."
is the second-largest fruits importer for Australia. Last
year, India imported around 5,000 tonnes (value A$5 million
or Rs16.72 crore at today''s conversion) of apples. A few
tonnes of peaches, plums and nectarines, collectively
called Summerfruit, valued A$236,000 (Rs7,894,200) were
also imported and sold in Delhi and Mumbai for Rs400 per
to Glynn Ward, research officer, Horticulture Plant Industries,
government of Western Australia, "The increasing
income levels and the growth of organised retail chains
in India provides us a business opportunity. The focus
for next couple of months will be on exporting `Summerfruit''
per plans Australia plans to export around 200 tonnes
of Summerfruit to India by next the year. "The increased
supplies would bring down the retail price to Rs280 /
kg," Ward expects.