Vodafone India has slashed mobile internet charges by a massive 80 per cent for its users across India, effective 1 November.
The reduction is for both pre- and post-paid customers on 2G on a 'Pay as you Go' basis.
Post the successful pilot launch in three circles - Karnataka, Uttar Pradesh (West) and Madhya Pradesh & Chhattisgarh, in mid-June, this is the lowest pan-India mobile internet charge roll out, the company said in a statement.
The rate cut from 10 paise per 10 KB to 2 paise per 10 KB will make the internet more affordable for customers who use mobile internet in a limited way.
These new PAYG rates, which are the same for both 2G and 3G, are the lowest in market, making them extremely attractive for all customers across the country.
Additionally, when a customer roams anywhere in India on Vodafone, the company would levy charges home rates for mobile internet.
''This 80 per cent reduction in mobile internet charges for customers using 2G is an important step in our strategy to drive mobile internet and we are confident that this move will facilitate in faster adoption and better usage,'' said Vivek Mathur, chief commercial officer at Vodafone India.
As part of its strategy to democratise data, Vodafone has been hand holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them, it said.
The company is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.