Videocon Telecom, the telecommunication arm of the $4-billion Videocon Group, plans to bid for 900 Mhz license in Delhi telecom circle in the upcoming spectrum auction.
The GSM operator has also appointed consulting firm Deloitte to formulate a business plan and roll-out strategy for the circle.
The success of the bid will enable the brand in gaining foothold in one of the most important locations in terms of strategic and potential importance to the brand, Videocon Telecom said in a statement.
''The sharp cut in the floor price for 900 Mhz spectrum is very attractive and particularly for the Delhi circle it makes a very lucrative business case. Delhi telecom circle is of an utmost importance to us, both strategically and potentially, and the fact the Delhi license will be available on 900 Mhz spectrum completely fits in our strategic framework,'' Arvind Bali, director and CEO, Videocon Telecom, said.
''The 900 Mhz is a more efficient spectrum and the fact that the liberalized license regime allows you to offer next generation data service makes it even more lucrative,'' he added.
Videocon Telecom has presence across the northern corridor of the country forming the Hindi-speaking belt.
The company has been making huge investments in the business and has successfully rolled out three out of six license acquired in November 12 auction.
The brand, which has presence in four operating circles including Punjab, is all set to roll out services in the remaining three circles within the next 12 months.