Videocon Mobile Services (VMS) is targeting achieving 10 crore customers in three years and would invest Rs15,000 crore in the sector.
Launching the group's services in Gujarat, V N Dhoot, chairman Videocon group said telecommunication was one of the focus areas of the group and it would invest Rs15,000 crore to develop necessary infrastructure for it in the country.
"Today, Videocon is starting its services in Gujarat where the company has earmarked an investment of Rs1,000 crore for its GSM venture," Dhoot told reporters in Ahmedabad.
"In coming months, we will target to cover 100 per cent of the urban population and 50 per cent of rural population in the state. Our services will be offered from around 20,000 retail outlets at the beginning and plan to cover 45,000 outlets in next two months," he said, outlining the company's ambitious plans for GSM venture in the state.
About 3G services Dhoot said it would bring about a revolution in the telecom sector. He said Videocon has applied for 3G services for which it has aggressive plans.
He added that Videcon mobile would differentiate itself from other service providers with its innovative tariff plans and value added services (VAS) which would be rolled out very shortly.
"Mobile services are about freedom and we believe our true value approach that combines simplicity and great value together is aligned with the ethos of the service. The tremendous value that we are able to deliver to our users every month will enable us to achieve our target of 100 million users across India within three years," he said.