Trent Ltd, Tata Group''s retail arm has launched its hypermarket format, Star Bazaar,
in Mumbai at Thakur Mall in suburban Dahisar.
hypermarket is spread over 50,000-sq ft, and will offer non-vegetarian food, and
will run a run a live bakery, while selling in-house labels of garments, among
names of the value apparels, which would be priced onwards from Rs99, are Edward,
France Giovanni, Spike and Fashion Street in different categories of men''s wear,
while Navya is the brand name for Indian wear, and Tammy is for kids wear. The
garments are sourced from across India, including hubs like Jaipur, Tirupur and
in-house labels has been a profitable line for Trent, be it in garments, staples
or home cleaners, according to Neeti Chopra, Marketing Head, Trent. The company''s
in-house labels, according to her, are doing well mainly on account of the high
degree of customisation that the company is able to offer basis the needs of its
Star Bazaar location is the 50,000-sq ft retail space in Ahmedabad, set up in
2004. The company plans to launch a third hypermarket in Bangalore within the
next two months, followed by another in Mumbai by December-January.
2009-2010, the company aims to be present in the top 15 to 20 cities, having opened
23 to 25 Star Bazaars. To manage the back end of the hypermarket, Trent has tied
up with regional vendors and small operators for transportation of goods.