TCS launches new cross-media editorial collaboration platform for media companies

Tata Consultancy Services today said that it has launched its new editorial collaboration platform (ECP), which was first unveiled at the National Association of Broadcasters (NAB) Show in Las Vegas from 14 to 19 April. Driven by real-life requirements, the ECP provides an online system for editorial planning of web-based publishing and radio and television broadcasting.

The system efficiently unifies data to remove information silos and integrates Microsoft Outlook and other databases to simplify editors' daily routine.

"The rise of the mutli-screen media presents an array of new opportunities for both broadcasters and publishers as they evolve into Digital Enterprises,'' said Kamal Bhadada, TCS vice president and head of media and information services.

''TCS Editorial Collaboration Platform solution allows media companies to transition from 'channel-centric' media production to trans-media story-telling and enables the creation of editorial communities that can virtually collaborate across multiple locations.'' 

The ECP solution was developed by TCS' Digital Media Group (DMG) and works with Microsoft SharePoint, SharePoint Online and windows Azure platforms.

Bhadada added, ''TCS strategy of leveraging its Digital Media expertise to develop solutions using commonly used technology platforms such as Microsoft SharePoint, allows media customers to deploy solutions that are highly tailored to the changing digital media workflows, while providing media companies with benefits of lower cost and state of the art IT platforms. Thus, in this rapidly evolving marketplace, media operations can maximize their collaborative potential by focusing on product innovation rather than worrying about continuous investment into a cluster of custom-made production tools.''

''We're excited about this new offering from TCS to ease media organisations' transition to truly digital media companies,'' said Taras Bugir, managing director, Worldwide Media & Cable Industry, Microsoft. ''This is a great example of how Microsoft helps companies deliver new experiences and services to capitalize on changing market demand.''