Tata Consultancy Services (TCS) has entered into a technology partnership agreement with leading cricket team Rajasthan Royals, champions of Indian Premier League 2008.
Under the terms of the agreement, signed this week, TCS will be the technology partner of the Rajasthan Royals for an initial period of three years, the IT services, business solutions and outsourcing firm said in a release.
''TCS will provide expertise in information technology solutions to the Rajasthan Royals organisation, on and off the field, in an effort to enhance the efficiency of the organisation,'' the release said, adding, it will work closely with the professionals to improve the franchise's ability to offer greater value in terms of enhancing the viewing experience for the fans.
Said Ranjit Barthakur, vice chairman, Rajasthan Royals: ''A technology partner like Tata Consultancy Services will help us raise the bar, not just on the field in our performance but more critically off field as well. We hope this association will help us strengthen our multiple fan contact opportunities on platforms of web and mobile and bring our fans and supporters across the world closer to us.''
''As the technology partner for Rajasthan Royals, TCS is excited to play a meaningful role in the evolution of the Indian Premier League. This relationship is another big step in our journey to partner with global champions across different sporting arenas and work with them to enhance their performance and operations on an ongoing basis,'' said Jayant Pendharkar, head, global marketing, TCS.
''Rajasthan Royals represents an ideal combination of skill and experience. It's good to be associated with a winning and trustworthy brand like TCS as their contribution will be an added advantage,'' commented Shane Warne, captain-coach, Rajasthan Royals.
TCS works with other sports organisations like racing major Ferrari in formula one and Ducati, the leader in bike racing. In the past few years, TCS has also consulted with the Indian national cricket team on lateral thinking and communication strategies and with the Board of Control for Cricket in India on organisational structure and effectiveness as well as other technology solutions, the release added.