Mumbai: Tata Teleservices has unveiled a full-blown Tata Zone, its popular
infotainment space on Tata Indicom BREW-enabled mobile phones, in Hindi.
service comes loaded with exciting applications, pricing details, download and
browsing instructions in Hindi.
to a Tata Indicom press release, the rationale behind the adopting the Hindi language
for this medium is simple: 66 per cent of all Indians speak Hindi, while less
than 5 per cent understand English.
this, Tata Teleservices has decided to increasingly embrace Hindi to facilitate
and drive the adoption of data services amongst the sizeable non-English speaking
population in the country.
to Pankaj Sethi, president of value-added services at Tata Teleservices, the company
is confident of the fact that its customers will cherish the unique offering,
and that the initiative will further widen the reach of data services to a new
segment hitherto unexposed to the various value-added services owing to language
added that the Hindi language interface will go a long way in catapulting data
usage and application download pattern in India to the next level.
Zone- Hindi will provide customers access to fun and entertainment through applications
like Cricket, Faith and Prayers, Bollywood and Hollywood movies, News, Astrology,
Funzone, and Games. The entertainment-packed zone also features an impressive
and latest collection of ringtones and wallpapers.
the Hindi catalogue is easy. Customers will merely have to select Hindi as their
preferred language in their phone settings, and launch the Hindi catalogue on
can choose to switch back to English on Tata Zone by changing Hindi to English
in the same manner. The service is currently available on Tata Indicom handsets
such as Nokia 1325, Huawei 2900, Huawei 2801, among others.