Tata DoCoMo, the telecom brand of mobile operator Tata Teleservices, has joined the league of companies slashing data prices to improve mobile internet adoption and usage.
The Tata Group company has reduced its 2G and 3G data volume-based charging (VBC) tariffs by 90 per cent. It has reduced 2G and 3G data tariffs by 90 per cent for its GSM customers, effective July 1, it said in a statement.
The revised tariffs will be applicable on 2G data packs – RC (recharge coupons) of 126 (2GB for 30 days), 149 (2.5 GB for 30 days) and 249 (3 GB for 60 days) and 3G data pack – 255 (2 GB for 30 days).
Customers who exceed their 2G or 3G data quantum limit, can continue to access high speed mobile internet by paying only 1 paise per 10 kb instead of the earlier 10 paise per 10 kb data. This is a 90 percent discount. This would also be applicable for national roaming customers.
''Tata DoCoMo has always been at the forefront of initiatives that benefit our customers. This promotional offer reinforces our position as a pioneer in providing innovative and value for money services to our customers. Customers can now enjoy uninterrupted, high speed mobile internet access at the most attractive prices available in the market. This will increase data penetration across segments and a 90 per cent discount will serve as a customer-friendly yet clear differentiator for our customers,'' said Gurinder Singh Sandhu, Head Marketing, Tata DoCoMo.
Telecom service providers in the country were slashing rates to improve mobile internet adoption, especially from semi-urban and rural parts of the country.