labels: telecom, spice communications, marketing - general
Spice Quicky MRP dropped 40% to Rs 299 news
Our Corporate Bureau
21 September 2002

New Delhi: Spice, the leading mobile telephone operator in Punjab, has announced a 40-per cent drop in the maximum retail price (MRP) of its pre-paid mobile phone card Spice Quicky. The drop in MRP to Rs 299 is one of the biggest price cuts experienced by the cellular industry in the state of Punjab in the recent months.

As part of the introductory offer, Spice has announced free airtime worth Rs 250 on new Quicky connections of Rs 299 MRP. This promotion is valid till 2 October 2002.

About the reduction of the MRP of Spice Quicky, Spice Telecom executive director Ashok Goyal says: ''We have always focused on offering greater value for money to our new and existing subscribers through highly-competitive tariffs and pricing structure. Considering the importance of connectivity as the basic need for all segments of society, Spice is reducing he acquisition price of its prepaid connection by 40 per cent.

''This will take mobile telephony right to the doorstep of the common man. The prepaid segment has been the engine of growth for the cellular industry across circles and by reducing the cost of purchasing a phone card we hope to ensure that maximum number of people are able to enjoy the benefits of mobile telephony.''

Coupled with the newly-introduced rate of Rs 2.95 per minute on both outgoing and incoming calls through the launch of the alternate plan, Spice Quicky Smart, and the reduced price of Rs 299, the people of Punjab will find purchasing and using mobile telephones highly affordable and within their reach, he adds.

''Over the years we have developed a keen understanding and insight into the psychology of the Punjab consumer, which has enabled us to provide the consumer with value for money not only through a highly affordable pricing policy and tariffs, but also through enhanced coverage, choice of tariff plans to suit individual usage needs, as well as new and innovative value-added services,'' he says.

Spice Telecom, the brand name of Spice Communications Ltd, is presently operating cellular phone services in the states of Punjab and Karnataka. Spice Punjab is a 51:49 joint venture between Spicecorp (India) and Distacom (Hong Kong). Spice is Punjab's premier mobile phone service provider and is the first cellular operator in India to be ISO 9001-2000 certified for its entire operations.

Spice has an extensive network across over 100 cities and towns in the state, covering 93 per cent of Punjab's urban area. In addition, it also covers more than 2,000 km of roads and highways of Punjab, including connectivity on the national highway GT Road. Spice has roaming tie-ups with all national and over 100 international cellular operators.

Spice Telecom has a subscriber base of more than 3,90,000 subscribers in Punjab, supported by a strong operational and billing network. Spice has already invested a sum of Rs 1,700 crore on its operations and is committed to providing the highest quality of service to its subscribers.

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Spice Quicky MRP dropped 40% to Rs 299