Snapdeal acquires M-Commerce platform MartMobi

In a move to strengthen its m-commerce presence, India's largest online marketplace Snapdeal has acquired Hyderabad-based mobile commerce platform MartMobi, for an undisclosed sum.

MartMobi was founded by serial entrepreneurs Pramod Nair and Satya Krishna Ganni, and the platform provides connectivity to customers' existing backend systems in addition to a real time analytics engine to improve conversions and user engagement.

''At Snapdeal, we are always on the lookout for talented people who come with special skill sets that will further enhance our capabilities. Being passionate about creating and building technology that solves real problems is another quality we look for in people,'' said Rohit Bansal, co-founder, Snapdeal.

''Mobile has been a key focus area for us and we have built technology capabilities to create a great experience for our buyers and sellers on this platform. The MartMobi team has built world class products for mobile commerce which will give a fillip to our existing mobile capabilities and we are confident that the team will further boost our mobile capabilities,'' Bansal added.

Snapdeal, which is building an digital commerce ecosystem, is of view that the next wave of e-commerce customers would come in from mobile. The company is making substantial investments to strengthen this arm of business.

As a part of Snapdeal MartMobi will focus on creating interfaces that enhance customer and seller experience on its mobile platforms.

The company already gets over 75 per cent of its sales via mobile-based transactions. Snapdeal acquired FreeCharge, a leading mobile transactions platform earlier this year becoming India's largest m-commerce company.

About 70 per cent of Snapdeal sellers use mobile application to list products, manage inventory and effortlessly sell on the marketplace.

''We strongly believe that new-age technology innovations will happen here. The company has grown at a phenomenal pace in the last few years. With technology as the backbone, Snapdeal is solving the real challenges of access faced by consumers and of reach faced by large and small retailers in India,'' said Satya Krishna Ganni, founder and former CEO of MartMobi.

''Mobile is the way forward and all our efforts will be directed towards creating world class mobile technology at Snapdeal,'' he added.