New Delhi: Reliance
Retail has entered yet another retail format, which of standalone affordable fashion
apparels, named Reliance Trends.
in the national capital region at Gurgaon, the store spans 30,000 sq ft, and is
the first of a 100 such stores that the company has planned to set up over a three
second and third stores are to be inaugurated at Delhi and Mumbai shortly, with
the count going up to about 30 over the course of the next one year.
Trends is aimed at capturing a sizeable share of the rapidly expanding apparel
industry in India.
to Arun Sirdeshmukh, chief executive of the apparel and luggage business at Reliance
Retail, the apparel industry is expected to grow to around Rs100,000 crore in
three years, of which Reliance is targeting a "fair share" of the market.
He added that the present growth rate of apparel industry in India is at about
12-14 per cent on a year-on-year basis.
also said that in keeping with Reliance''s commitment to private labels, almost
30 per cent of Trends'' shelf space will be occupied by private labels such as
Sparsh (Indian women''s wear), Networks (formal office wear), Netplay (casual collection
for an evolving workplace) and Panda (kidswear), and even designer labels such
as Anita Dongre''s AND.
Trends will house a cross-section of apparel brands, including the international
ones such as Wrangler, Reebok and Lee, alongside indigenous brands such as John
Players, Peter England, Indigo Nation.
also see : Other
reports on Reliance Retail India