government has withdrawn the ISI quality mark on Pepsi
and Bisleri and has issued stern warnings to the companies
after the raids conducted by various regional arms of
the Bureau of Industrial Standards (BIS) indicated that
the products did not meet the desired standards.
companies, whose markings have been stopped, include PepsiCo
India Holding, Bharuch, and Bisleri Internationals
Devanahalli unit in Bangalore, as well as Hindustan Coca-Cola
Beverages, Khera. Penal action will be enforced against
Pepsi for the lapses at its Bharuch plant.
sources maintain that the action, which is likely to have
adverse repercussions on the consumer trust reposed in
the brands, was taken since the plants of the named companies
failed to meet even the existing norms and regulations,
including pesticide residue, set by BIS. The plants
will be barred from using the ISI mark and marketing the
product in the country.
water bottled at both the Pepsi and the Bisleri units
was found sorely wanting in quality, despite their claims
that they adhere to the European Unity (EU) quality norms.
EU norms on pesticide residue are far more stringent than
the norms set by the BIS.