Mumbai: Nokia today unveiled its strategy to drive the adoption of business mobility among Indian enterprises. As a first step towards this initiative, Nokia Enterprise Solutions announced the launch of its flagship range of business optimised "Eseries" devices in India.
Business mobility readiness index - India study
Business Mobility Index
Nokia Saffron Hill Research: India findings
More than four out of every ten organizations in India are currently using at least two mobile applications.
Top three mobile applications used are:
|Mobile email || |
|Mobile calendar || |
|Access to intranet || |
Top 3 concerns for a mobility solution
|How to get the best connection || |
|Simple to deploy and ease to use || |
|Security || |
Nokia recently conducted an independent research with Saffron Hill to examine the readiness of organizations across six major cities in Asia to adopt business mobility. Key findings of the research indicate that organisations in Bangkok and Singapore are the most ready to mobilise their businesses while organisations in India, Kuala Lumpur have the potential to drive higher adoption.
Explaining the rationale behind the research, Chakrapani G K, country general manager, Nokia enterprise solutions, said, "Through this study and with the introduction of the Mobility Readiness Index, we continue to gain deeper insight on the current readiness of organizations going mobile, their challenges, motivations, as well as their future intentions. This will help us to customise our offerings and drive business mobility adoption in India."
The newly introduced Eseries devices include the Nokia E50, Nokia E60, Nokia E61 and Nokia E70, which the company says will help businesses to mobilise their workforce while optimising productivity. Nokia Enterprise Solutions will support this launch by rolling out a series of market creation initiatives such as expanding geographic outreach, organizing road shows and seminars.
Highlighting the strategic importance of the Eseries devices to the overall Nokia range, Devinder Kishore, Director Marketing, CMO, Nokia India, said, "The business-optimized Eseries devices will help Nokia to extend its brand equity with both professionals and enterprises."
According to Chakrapani G K, country general manager, Nokia enterprise solutions, said, "Enterprises are waking up to a new order where workforces are getting increasingly mobile and there is a definite need to ensure their productivity, even when they operate from remote locations. These business scenarios mandate higher adoption of core functionalities like secure e-mail access, advanced voice features, access to the intranet and mobilised applications like field and sales force automation."
Nokia Enterprise Solutions offerings range from business optimised mobile devices on the front end, to gateways in the back end including: wireless email and device management , firewalls, intrusion management and professional services. Enterprise class devices include the Nokia 9500 Communicator, Nokia 9300 and 9300i, Nokia 6708, and the newly launched Eseries.
Nokia Eseries have a distinct form factor ranging from full messaging keyboard (E70) to a four-way joystick (E61), to give enterprises a variety of devices to select from. The newly launched Eseries devices are the first mobile handsets in the industry to support remote device management based on OMA DM (standard made by Open Mobile Alliance) that remotely configure, control and protect corporate data on the handheld devices through remote device access, application management and customisation.
The company says the Nokia E60, Nokia E61, Nokia E50 and Nokia E70 will support popular corporate mobile email solutions like BlackBerry Connect, GoodLink from Good Technology, Inc., IntelliSync Wireless Email. According to Nokia, companies deploying an Avaya or Cisco IP PBX can connect the new Nokia devices directly to their corporate phone networks, enabling functions like four-digit dialling and assisted call answering.