New Delhi Television (NDTV), promoted by Dr Prannoy
Roy, has unveiled its new corporate logo. The logo will
symbolise the new corporate identity for NDTVs new
avatar as a premier broadcasting house.
by Los Angeles-based TAG Creative Brand Solutions in collaboration
with NDTVs design team, the new logo retains the
connectivity of the letters from the original logo with
a stronger, more modern mark.
red dot with a strong and distinct motif has been added
in order to tie the logo together while reinforcing the
recall from the previous logo. It also communicates NDTVs
core brand values of integrity, credibility, balance and
innovation, with added characteristics of energy and passion
Roy: The idea behind the new logo is to maintain
continuity with the original logo, while giving it a more
contemporary look and ensuring that the same works across
all media. The new corporate logo is aimed at communicating
the core brand values and NDTVs philosophies as
a media house.
appointed TAG after going through pitches from the worlds
top-class graphics and design agencies in the world. At
least four international companies from different parts
of the world flew down to India to make a bid for the
NDTV business. Once the basic designs were agreed on,
TAGs team in collaboration with NDTVs design
team produced the finished animations.
Connor founded TAG, a privately held company. It offers
a range of services in visual media design including logos
and corporate identity that could be on-air, in print
or on the web. It also offers brand communications solutions
audits, brand positioning briefs, marketing communications
plans and brand research studies.
TAG teams other interesting case studies have been
half a dozen commercials for Steven Spielbergs film
Minority Report, Star Trek: Voyager, Maj-I, Court
TV, Hallmark Channel and KDB Skylife.
is, and has been for the last 15 years, a pioneer in Indian
television news. Now NDTV is set to create a fresh revolution
in high-quality television news with the launch of two
separate news channels: a 24-hour news channel in Hindi
and a 24-hour news channel in English.
its history, NDTV has broken fresh ground in technology
and quality, while always achieving the highest standards
in news programming. From path-breaking shows like The
World This Week (nominated as one of Indias
five best television programmes since Independence), to
the first privately produced nightly news bulletin on
Doordarshan, The News Tonight
Indias first 24-hour news channel Star News,
to the first live coverage of elections and tracking the
budget live, NDTV has always been the leader in news and
current affairs television.
team of professional journalists includes Indias
best-known faces on television a team that has
won a large number of international awards, including
Indias first-ever international Emmy award.
an organisation, NDTV is totally committed to one cause:
to use its experience, expertise, technology and reach
to create unparalleled coverage of the latest in domestic
and international news and entertainment for viewers at
home and around the world.