labels: telecom, motorola, advertising/branding
A780 : Motorola''s next generation offering news
New Delhi:
26 April 2005
New Delhi: Global wireless communications major, Motorola has launched its next generation converged device, the new Motorola A780. Converging the speed of EDGE technology with the open and flexible environment of Java + Linux, Motorola delivers a top of the line handset.

According to the company, the classically chic A780 is designed to offer a rich end-user mobile experience that includes intense mobile office connectivity plus multi-media entertainment. The A780 possesses advance capabilities of a personal digital assistant (PDA) along with a 1.3 megapixel digital camera, video player, and an MP3 player packaged in one compact device. The device also features a brilliant 2.45" 65,000 colors TFT touch screen and quad-band technology.

To serve business applications, the A780 harnesses the power of EDGE, offering increased efficiency and network speed, which will enable consumers to download more content, faster. It is also one of the first in its class to offer complete GSM network compatibility and support for some of the fastest pre-3G data speeds around.

The PDA also features Bluetooth wireless technology, which allows virtually instant wire-free connection between devices. The A780 also ships with Motorola's MotoSync software, which provides secure, over-the-air (OTA) synchronization with corporate email and PIM servers. MotoSync supports POP3, IMAP4, SMTP, and SyncML for data synchronization.

According to Percy Batlivala, General Manager, Southwest Asia, Motorola India, "As consumers' work, home and social lives continue to converge, they need a device that will help them move seamlessly from one world to the next."

"The Motorola A780 provides that link by delivering on all fronts - as an office companion, entertainment source and design icon. The ability to view Microsoft Office applications, manage schedules and contacts via Motosync, capture and share streaming video and utilize groundbreaking EDGE, Quad band and Bluetooth wireless technologies make the model A780 a true must-have," he added.

Amongst its other interesting features, the open Java + Linux platform, allows the A780 to accommodate all kinds of applications from games to productivity tools. Another interesting and unique feature is the speaker-independent voice recognition which allows the user to make and receive calls with the flip closed.

Motorola had launched the world's first handset built on Java + Linux, the A760, last year. According to the company, the new A780 furthers its commitment to making the Linux operating system a key pillar of its handset software strategy. Priced at Rs31,355, the Motorola A780 will be available immediately. The standard box apart from the phone and the battery, contains a data cable, Mobile Phone Tool CD ROM, External memory card, Vehicle power adaptor, wired headset, carry case.

Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. Motorola had sales of US $31.3 billion in 2004.

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A780 : Motorola''s next generation offering