Honda to relaunch ''new & improved'' Unicorn, Shine
07 March 2007Honda's solo run in the Indian two-wheeler market has lagged its joint venture Hero Honda. So it has got a couple of motorcycles and a plan up its sleeve, reports CNBC-TV18.
Honda may not be happy with the performance of its motorcycles - the 150cc Unicorn and Shine. That''s why it's planning a revamp. Sources say Honda will redesign and launch them in April with heftier price tags.
When Honda launched the Unicorn, its first motorcycle in India, in November 2004, many saw it as a possible threat to Bajaj Pulsar, which leads the 150cc segment. But it was no threat. Honda's next launch in 2006, the 125cc Shine, could not outshine competition, either. Now Honda expects things to change with its new launches, with which it will also boost production capacity.
It will spend about Rs300 crore by 2010 to increase output to optimum capacity of 1.2 million units. Besides, sources say Honda also plans to import the CBR 600 - that's to showcase its sporty side. It hopes all this will enhance its brands.