Delhi: Hero Cycles, along with joint venture company Ultra Motors, has planned
a slew of launches in the electric scooters segment to cater to the growing demand
for such vehicles in India.
joint venture company, Hero Ultra Pvt Ltd., will most likely come into effect
from January 2008, and would launch around three e-scooters within the coming
six months. (See:Hero Group announces joint
venture with UK''s Ultra Motor, launches two new electric scooters)
to Joe Bowman, CEO, Ultra Motors, the offerings are likely to be high-powered
scooters, capable of a maximum speed of 100 kmph, up from the current maximum
of 70 kmph.
is also going to be the first market for Ultra Motors'' hybrid three-wheeler that
would be operated on battery, with a CNG or diesel variant. The launch is tentatively
scheduled for about 15 months, given the time involved in the homologation process.
company has introduced two electric scooters, Velociti and Optima, priced at Rs29,000
and Rs34,000 respectively. The company at present offers six electric scooters
with prices starting at Rs14,400.
company is looking at selling around 60,000 units this fiscal, according to Deba
Ghoshal, Ultra Motors director for marketing in India. The company has 57 Hero
Ultra dealers spanning the northern and western regions of the country, with plans
to grow this network to 150 outlets by the end of this fiscal.