General Motors ties up with BPCL to expand service network

Mumbai:  GM India has tied up with BPCL for setting up Chevrolet authorised service centres at select BPCL workshops. Called `V CARE', these service centres are expected to help GM further expand its presence in the Indian market.

BPCL, has opened service facilities at select fuel retail outlets and branded these as V-CARE. These workshops have been set up by BPCL in approximately 50 locations across major cities in India. The plan is to expand this network to 500 centers across the country by 2010-11, GM India said in release.
''The plan is to widen our reach across the country in a phased manner. In the first phase, 15 more service centers will be opened by the end of December 2008 in select cities," Karl Slym, president and managing director of General Motors India, said while inaugurating the first such center at Lodhi Road in New Delhi.
"As part of the agreement, GM India will train the technicians of V-CARE outlets on service aspects of Chevrolet vehicles.  All such selected V-CARE centers will be equipped with GM India diagnostic tools and tackles required for providing periodic maintenance service to our valued customers," he added.
 "GM India has been successful in creating a niche for itself in the automobile industry in terms of marketing campaigns, offers and other means of innovative promotion for its products. We are currently on an aggressive drive to expand our service network across the country. As a part of this initiative, the association of GM India with BPCL will ensure that we are at the doorsteps of our valued customers at all times. This service initiative is another innovative step from General Motors to maximize customer reach, and satisfaction," Ankush Arora, vice president, marketing, sales and after sales said.

 "We at BPCL are committed to providing value-added services to our esteemed customers to maximize their convenience and delight by adding innovative products & services. General Motors India and BPCL have symbiotic relationship due to their similar customer profiles and this historic tie-up is a giant step in the direction of adding value in serving these customers. This confluence will add a new dimension to the concept of customer service," George Paul, general manager (brand and allied retail business), BPCL, said.

BPCL and GM India are already working together in the automotive field - BPCL is one of GM's major OE suppliers of genuine oils and lubes for its range of Chevrolet vehicles.