Flipkart set to open brick-and-mortar stores

Online shopping portal Flipkart has reportedly ventured into the offline sales model where the company will have designated stores for displaying products across various genres.

Customers can walk into the offline stores and physically examine the products before placing the order on the Flipkart app, according to a Times of India report. Customers can take the delivery at their home or at the same store.

While metros like Bengaluru, Delhi and Mumbai lead in terms of the sales, the e-commerce firm sees a huge potential in tier II cities, the paper stated.

The Bengaluru-based firm offers over 30 million products across more than 70 categories, including books, media, consumer electronics and lifestyle.

The company employs 33,000 people, has 50 million registered users clocking over 10 million daily visits and enables delivery of over eight million shipments a month.