Dhoni to promote Dabur Chyawanprash
08 November 2008
New packaging, a brand ambassador and a new campaign will make Dabur Chyawanprash more visible now. Dabur India has roped in cricketer MS Dhoni as the brand ambassador for its flagship healthcare brand, Dabur Chyawanprash.
The first nationwide campaign is expected to be launched on 10 November 2008.
Announcing Dhoni as the new youth ambassador, VS Sitaram, CEO, (consumer care), Dabur India, said, "We, and our consumers, believe that there is a great fit between what M S Dhoni stands for and what consumers expect from Dabur. We look forward to a match winning partnership between Dabur and Dhoni."
The new campaign featuring Dhoni makes an aggressive attempt to establish the relevance of Dabur Chyawanprash in an increasingly tough and demanding lifestyle, for youngsters. The new attractive packaging -- in the form of a leaf and the use of bold red colour - suggest growth, energy and rejuvenation of Dabur Chyawanprash.