Delhi: Bharti Airtel is planning to tap the fast growing
streams of IPTV and DTH to maintain its leadership in the
domestic market through TV services.
Bharti Airtel is planning a roll out of its triple play
services, IPTV across Delhi and the national capital region
(NCR) within the next two months. It''s DTH services will
reportedly be launched across India during the first quarter
of next fiscal, i.e. April - June 2008.
According to Puneet Garg, Bharti Airtel general manager
for IPTV, the company is awaiting regulatory approvals,
which are anticipated soon, following which it will roll
out the IPTV services within the next two months.
feedback is received from the NCR rollout, Airtel would
launch its IPTV services across the country. The IPTV
service would integrate TV with internet services, and
voice over internet protocol (VoIP).
Public sector telecom companies MTNL and BSNL have already
launched IPTV service across select cities including Delhi,
Mumbai and Pune, amongst others. Reliance''s RCom is also
reported to be planning its IPTV services rollout sometime
to N Arjun, head of DTH operations at Bharti Airtel, the
company has received the license for providing DTH services,
and plans to launch its services across India by the first
quarter of next financial year.
Already operational players in the DTH space include Zee
group''s DishTV, Tatas'' Tata Sky and Prasar Bharati''s DD
Direct. They have a subscriber base of over 5 million
customers. In the coming months, another two players,
Sun TV''s Sun Direct and Reliance''s DTH "Bluemagic"
are expected to hit the market.
Bharti would reportedly be investing around Rs150 crore
in the initial phase, and is likely to see some stiff
competition from existing players DishTV and Tata Sky.
The duo have announced a combined investment of over Rs3,000
crore in order to maintain their current market leading
Analysts estimate that the DTH subscriber base will increase
to 15 million by 2012.
plans to set up state-of-the-art infrastructure near Gurgaon
(Haryana) for uplinking and broadcast of its DTH service.
The company has acquired transponders from recently launched
DishTV has reportedly invested Rs800 crore over the last
three years, and had recently announced an investment
of another Rs1,100 crore over the next two years with
a view to retaining its strong foothold in the competitive
DTH space. It currently has 2.25 million subscribers,
is looking at securing a user base of 16-17 million by
Sky has one million subscribers, and plans to invest Rs2,000
crore over the medium term to give a boost to its value-added
DTH services. For its part, Tata Sky is reported to be looking
at a user base of eight million subscribers by 2012, which
translates to over 50 per cent market share across the pay
segment on current estimates.